A family heritage. A personal journey. A trusted name in hand block printing.
The story of Pushpendra Doraya, Founder & Director of Sakshi International Pvt. Ltd.
My journey began long before I founded Sakshi International. It began with my father, Late Shri Madan Doraya, whose dedication to craftsmanship introduced me to the traditions, skills and values that continue to shape my life and work.
Born in Sanganer, Jaipur, I grew up surrounded by traditional Indian craftsmanship and the artisans who keep these skills alive. My own path brought together this heritage, my background in finance and my ambition to build an independent business in hand block printing.
Today, Sakshi International reflects that journey—a business shaped by experience, guided by professional values and strengthened by the trust of its customers.
My story is not only about building a company. It is about understanding where I come from, learning from the people who shaped me and creating something meaningful through my own choices. The traditions I grew up around gave me a deep respect for the skill and patience behind handmade work; my education helped me develop a structured, long-term approach to business.
These two influences continue to guide my decisions: honouring the craft while building a professional, dependable business that can grow responsibly.
A legacy built through dedication, skill and a deep respect for traditional craftsmanship.
My roots are in Sanganer, Jaipur, a place known for its rich textile traditions, skilled artisans and generations of craftsmanship. Growing up in this environment gave me an early appreciation for the patience, precision and dedication required to create something by hand.
My father, Late Shri Madan Doraya, began his journey in Jaipur Blue Pottery in 1978. He was an accomplished craftsperson who devoted himself to learning and developing his skills. In time, he also developed deep expertise in hand block printing and established a separate business and factory dedicated to this craft.
Through his work, my father taught me that craftsmanship is about much more than the finished product. It represents knowledge passed between generations, respect for skilled hands, attention to detail and the determination to preserve something valuable.
His journey left a lasting impression on me. Dedication, patience, integrity and pride in one’s craft became important parts of my own approach to business. Although my professional journey eventually took its own direction, my father’s influence remained a guiding force. His legacy gave me my first connection to craftsmanship; building my own business gave me the opportunity to carry its values forward in my own way.
My education and early professional experience introduced me to finance, analysis and business—tools that would later help me build with discipline and a long-term perspective.
In 2006, I completed my MS (Finance) from ICFAI University. I later earned the CFA charter, further strengthening my understanding of financial discipline, business decisions and long-term value creation.
My background in finance taught me the importance of planning, accountability and looking beyond immediate results. At the same time, I remained connected to the craft I had grown up around. I wanted to build something of my own that combined professional business thinking with my respect for traditional Indian craftsmanship.
In 2009, I started my own venture in hand block printing. This was an important step in my life: moving from an appreciation of my family’s craft heritage to building an independent business around a skill that I deeply respected.
The journey required commitment, learning and a willingness to take responsibility for my decisions. It also helped me understand that building a business is not only about creating products; it is about developing reliable processes, earning trust and maintaining a clear sense of purpose.
In 2015, I founded Sakshi International Pvt. Ltd. with a clear focus on hand block printing and a commitment to combining traditional craftsmanship with professional business practices.
My vision was to build a business that respected the skill of artisans while meeting the expectations of customers through quality, consistency, communication and reliability.
Over the years, Sakshi International has established its own identity in hand block printing. The respect and trust we have earned among our customers are an important part of our journey. I value these relationships because they represent more than individual transactions: they reflect the confidence customers place in our work and our commitment to doing business responsibly.
My background in finance continues to shape how I approach business decisions, planning and growth. My connection to craftsmanship reminds me that the quality of a product begins with the people, skills and care behind it.
At Sakshi International, these two perspectives work together. We value traditional printing skills while maintaining a professional approach to business and customer relationships.
Today, Sakshi International stands on its own foundation as a hand block printing business, shaped by experience, customer trust and a commitment to long-term relationships. My aim is to strengthen this foundation while continuing to uphold the values that have guided me since the beginning.
Respect for the skill, experience and care of the artisans behind every printed fabric.
Planning, clear communication, reliable processes and accountability in business.
Relationships built through consistency, responsible conduct and mutual respect.
Some of life’s most important lessons come through the people we love and the challenges we learn to move through together.
In 2011, I married Neha, and in 2014, we welcomed our son, Lohitaksha, into our lives. Becoming a husband and father gave me a deeper sense of responsibility and strengthened my commitment to building a meaningful future for my family.
In 2017, I lost my father, Late Shri Madan Doraya, whose dedication to craftsmanship had deeply influenced my own journey. His passing was a profound personal loss, and the values he had taught me continued to guide me.
In 2020, I lost my mother, Late Smt. Bhagwati Devi. Losing both my parents within a few years was one of the most difficult periods of my life. During this time, I had to navigate personal loss while continuing to fulfil my family responsibilities and manage my business.
My younger brother, Devendra Doraya, stood by me through these challenging years, supporting me in both my personal life and my business. His support gave me strength during a difficult chapter and helped me continue moving forward while managing the responsibilities before me.
I deeply value the role Devendra played during this period. His support reminded me that family is not only about the bonds we share, but also about standing together through life’s most difficult moments. Having him beside me reinforced my belief in resilience, family unity and the importance of supporting one another through adversity. These experiences strengthened my determination to carry forward the values my parents instilled in me, honour the support of my family and continue building Sakshi International with commitment and purpose.
A craft built on skill, patience, precision and the human touch.
Each impression is carefully placed, and the final character of a printed fabric reflects the experience and dedication of the people who create it.
My connection to this craft goes back to the environment in which I grew up and the example set by my father. Building my own venture in hand block printing allowed me to develop that connection into a professional commitment.
At Sakshi International, hand block printing is central to our identity. We recognise the importance of skilled artisans, thoughtful production practices and attention to detail in creating work that meets customer expectations.
I believe traditional craftsmanship can continue to thrive when its heritage is respected and its practice is supported by responsible business management. Preserving a craft does not mean resisting change. It means understanding what makes it valuable and ensuring that its skills and traditions continue to have a meaningful place in the future.
This belief continues to guide my approach to the business and the standards I want Sakshi International to uphold.
The journey of Sakshi International Pvt. Ltd. has included important milestones that reflect the company’s development and its continued commitment to craftsmanship and professional business practices.
An important milestone in Sakshi International’s journey.
A recognition that forms part of the company’s continued development.
I value these achievements as encouragement to continue working with dedication and purpose. At the same time, I believe that a company’s reputation is built through its everyday actions: the quality of its work, the trust of its customers, the commitment of its people and the relationships it maintains over time. For Sakshi International, recognition is meaningful, but lasting customer confidence and responsible business practices remain equally important.
Hand block printing carries the character of the artisans who create it and the heritage of the place from which it comes. Through exports, these products reach customers beyond India, connecting traditional Indian craftsmanship with international markets.
At Sakshi International, we understand the importance of building international business relationships on trust, clear communication, consistent quality and mutual respect.
Our export business gives us the opportunity to bring hand block printed products to customers in international markets while maintaining a strong connection to the craft and its origins.
I believe that lasting business relationships are built when customers can place confidence in the people they work with. That confidence is earned through commitment, professional conduct and a shared understanding of expectations.
As Sakshi International continues its journey, our focus remains on strengthening customer relationships, serving our international business partners responsibly and upholding the craftsmanship at the heart of our work.
To continue strengthening Sakshi International as a trusted name in hand block printing, recognised for quality, professional relationships and respect for traditional craftsmanship.
I want the company to build on the trust it has earned among its customers while continuing to develop responsibly and respond to changing market needs.
My background in finance helps me consider the long-term sustainability of business decisions. My connection to craftsmanship reminds me that every product represents the skills and efforts of the people behind it. Together, these perspectives guide the way I think about growth, responsibility and the future of the company.
I also hope to create a strong foundation for the next generation—one built on integrity, resilience, professional discipline and respect for the traditions that shaped my journey.
For me, building a business is not simply about reaching the next milestone. It is about creating something that can continue to earn trust and remain meaningful over time.
When I look back at my journey, I see the influence of my father’s craftsmanship, the foundation provided by my education, the decision to start my own venture in 2009 and the establishment of Sakshi International in 2015. I also remember the personal challenges that shaped me, the support of my younger brother and the responsibility I feel towards my family and the people who contribute to our work.
My father’s legacy introduced me to the values of craftsmanship. My own journey has been about building on those values through an independent business focused on hand block printing. Sakshi International’s journey reflects that commitment, strengthened by the trust of our customers and our relationships in international markets.
As I look to the future, my commitment remains clear: to work with integrity, respect the artisans, value our customers and continue building Sakshi International with a long-term vision.
Founder & Director · Sakshi International Pvt. Ltd.
“True craftsmanship is not only about what we create. It is also about the values we uphold, the trust we earn and the future we build through our work.”
Rooted in Sanganer. Inspired by craftsmanship. Building for the next generation.
